Hooked
Have you ever wondered what makes some things just so dazzlingly memorable?
There's a secret formula, and if you knew it, you could make more engaging content, emails, pitches, adverts, and websites. Like asking rhetorical questions or using visual language like "dazzling".
Read this book to learn the three easy steps for making content that hooks.
Grab Attention
Why do you remember ads with cute puppies?
Win Engagement
Why do news sites seem make readers so angry?
Nudge Behaviour
Why is the last cookie in the jar the tastiest one?
Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us hooked.
In this insightful and entertaining book, you’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.
Patrick Fagan's book gives you access to the psychological equivalent of immuno-suppressents - the creative techniques and stories which allow a new idea or message to avoid automatic rejection.
Rory Sutherland, Vice Chairman, Ogilvy & Mather
Want more people to listen to what you have to say? This book provides a handy toolkit to make anyone a better communicator.
Jonah Berger, Wharton Professor and Author