Free Your Mind
You may not notice it, but you are surrounded by manipulators: advertisers, politicians, big tech. Even the humble waiter who asks, ‘Still or sparkling?’
In this Sunday Times bestelling book, you'll learn the surpising secrets of manipulation like...
The Blip
Why should you never watch TV in bed?
Get It In Writing
Why should you read the papers over TikToks?
Secret Symbols
What can goslings tell us about pop music videos?
Free Your Mind is your field manual to surviving the information battlefield.
In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages.
Learn how to recognise the nudges, dispel efforts to brainwash you and always question those who say the choice is yours. If you don’t control your mind, someone else will.
An important new book […] Laura Dodsworth and Patrick Fagan have some great ideas for how to recognise Nudge Unit tactics and how to fight back.
Telegraph
Snappily written […] made me more aware of the nudges and persuasions that were part of my everyday life.
Mail on Sunday