I teach businesses how to apply behavioural science.
You've probably heard a lot about behavioural science, but perhaps you don't know how to actually go about applying it. I can help you. I've spent the last fifteen years teaching businesses how to do it, and have distilled all of this experience into a series of snappy, engaging, and actionable training modules.
Nudging 101
Discover how your audience makes decisions - usually in less than 0.3 seconds - and what this means for the behavioural design of UX, branding, and comms.
Attention! How to Grab It
Your audience have very limited attention spans. We all do. Luckily, there are seven simple principles for grabbing and keeping attention in UX and comms.
Personalised Persuasion
Influence tactics are not one-size-fits-all. If you don't know your audience's personality, or digital footprints, you're probably talking to them all wrong.
Sample Training Packages
In my first ever job, we ran a 'nudging' workshop for an FMCG brand. We presented a famous case study where an airport reduced spillage at urinals by 80% by engraving flies onto them (giving the men something to aim for). One attendee put his hand up.
"That's great. How does it help me sell yoghurts?"
I learned an important lesson that day. Every training session I run is relevant and actionable:
🎯 Personalised to your business
📝 Interactive exercises to apply the learning
🌐 Run according to your needs (e.g., remote or physical)
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The School of UX
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